Once you’re hooked on the FSBO way, there’s no turning back. I’ve mentioned all the reasons there are for selling “for sale by owner,” and there are probably even more things to include. So let’s say you’re going to sell by owner. Now what? How do you do it?
Step #1: Consider using a FSBO company.
You may be thinking, doesn’t this contradict the whole point of selling on your own? If I use a company, shouldn’t I just use a realtor? Well, no. FSBO companies counteract the primary problem of selling by yourself: they bring you buyers.
If you decide tomorrow to sell your house and you buy a red and white sign at the hardware store and put it in the yard, you’ll attract a handful of viewers. Only the people who drive by your home will know it’s for sale. This is a start, and it’s good, but you want to cast your net among the waters, so to speak. You want to reach as many people as possible so you can find THE buyer—the one who’s going to pay you what your home is worth, in the shortest amount of time.
FSBO companies usually offer advertisements with their websites, magazines or other marketing tools. They build their business around reaching consumers and bringing them to your property. This is very, very important.
Plus, you’re still saving thousands of dollars: compared to a 6% commission, a one-time fee for advertising/buyer-gathering is always a better deal!
