If you’ve dealt with any sort of real estate selling, buying, renting or financing, you’ve probably heard of the Fair Housing Act. The Fair Housing Act is a term that regularly floats around the real estate industry but isn’t always clearly explained.
According to realestatewords.com, the Fair Housing Act is a federal law that prohibits discrimination in housing based on a person’s race, color, religion, sex, handicap, familial status and national origin.
This not only deals with the process of selling, buying and financing real estate, but also with advertising and marketing real estate. If you advertise your home online or in a paper source, it too must follow the Fair Housing Act. Basically, when describing a house, the text must read neutral to any type of buyer.
For example: when describing the surroundings of a home, you can’t emphasize the schools or the playground down the street. This suggests that every homebuyer has children, which is untrue.
- Wrong: “Your children can safely enjoy walking to school and to the local playgrounds, and you can all enjoy walking to local shops and restaurants.”
- Right: Plenty of local attractions are within walking distance, including parks, shops and restaurants.
Another example: If there is an extra bedroom suite, a finished basement or a separate building on the property, it cannot be referred to as a mother-in-law suite or a teen suite. It must contain a neutral name, such as an extra suite or a guest suite.
- Wrong: Aside from the master suite, an extra bedroom suite is ideal for a growing teenager or a visiting mother-in-law!
- Right: Aside from the master suite, an extra bedroom suite provides ample potential to be used however you wish!
This allows all housing advertisements to be on an equal opportunity basis. If you are independently advertising your home, this is definitely something to keep in mind. If you use a professional real estate advertising company, they should follow these requirements for you.